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In a constantly evolving digital world, Google Ads<\/a><\/b> remains one of the most powerful tools for reaching potential customers and maximising your company's visibility. Recently, Google announced a review of its rates, raising questions about the impact of these changes on businesses' marketing budgets. In this article, we'll explore the implications of these pricing adjustments and how you can adapt your strategy to stay competitive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. Understanding tariff revisions<\/b><\/span><\/p>
Increase in cost per click (CPC)<\/b>\u00a0Google: Google has indicated that, in certain sectors, costs per click could increase. This means that companies will have to pay more to obtain the same results as before.<\/li>
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Auction changes<\/b>\u00a0The changes in bidding strategies could also influence the overall cost of campaigns. Companies need to be prepared to adjust their bids to remain visible.<\/li><\/ul>
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2. Impact on the marketing budget<\/b><\/span><\/p>
Budget revaluation<\/b>\u00a0With the potential increase in CPCs, it is crucial to\u00a0re-evaluate your marketing budget<\/b>. This may mean allocating more resources to Google Ads or redefining your priorities.<\/li>
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Performance analysis<\/b>\u00a0Review your existing campaigns to identify those that are generating a good return on investment (ROI). If certain campaigns are not performing as expected, it may be wise to adjust or suspend them.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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3. Strategies for optimising the budget<\/b><\/span><\/a><\/p>
a.\u00a0Precise targeting<\/b><\/p>
Refining your audience<\/b>\u00a0Use advanced targeting options to reach specific segments of your audience. This can help reduce the cost per click by focusing on the users most likely to convert.<\/li><\/ul>
b.\u00a0Ad optimisation<\/b><\/p>
A\/B tests<\/b>\u00a0A\/B testing: Carry out A\/B tests to determine which ads work best. By optimising your ads, you can improve your click-through rate and therefore reduce your costs.<\/li>
Ad extensions<\/b>\u00a0Use ad extensions to provide additional information at no extra cost. This can increase your click-through rate and improve the visibility of your ad.<\/li><\/ul>
c.\u00a0Performance monitoring and adjustment<\/b><\/p>
Data analysis<\/b>\u00a0Use the Google Ads analysis tools to monitor the performance of your ads. Adjust your strategies based on the data collected to maximise your budget.<\/li>
Regular re-evaluation<\/b>\u00a0: Plan regular reviews of your campaigns so that you can adapt quickly to changes in pricing and performance.<\/li><\/ul>
4. Explore other channels<\/b><\/span><\/p>
Diversification of marketing channels<\/b>\u00a0Don't rely solely on Google Ads. Consider exploring other digital channels, such as social networks or content marketing, to diversify your strategy and optimise your budget.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Conclusion<\/b><\/span><\/p>
Google Ads price revisions can have a significant impact on your marketing budget, but with strategic planning and thorough analysis, you can continue to take advantage of this powerful platform. By adjusting your campaigns and adopting new strategies, you can not only manage rising costs, but also improve your overall ROI.<\/p>
Smart Design Agency<\/b>\u00a0is ready to help you navigate through these changes and optimise your Google Ads strategy<\/a>. Don't hesitate to contact us for personalised advice and assistance in developing an effective strategy that responds to the new realities of the market!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"
Google recently announced a review of its rates, raising questions about the impact of these changes on companies' marketing budgets.<\/p>","protected":false},"author":1,"featured_media":2543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[17,75,74],"tags":[95,62],"class_list":["post-2542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-marketing","category-smart-design","tag-entreprises","tag-webmarketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smart-design-agency.com\/en\/wp-json\/wp\/v2\/posts\/2542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-design-agency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart-design-agency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart-design-agency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-design-agency.com\/en\/wp-json\/wp\/v2\/comments?post=2542"}],"version-history":[{"count":1,"href":"https:\/\/smart-design-agency.com\/en\/wp-json\/wp\/v2\/posts\/2542\/revisions"}],"predecessor-version":[{"id":2544,"href":"https:\/\/smart-design-agency.com\/en\/wp-json\/wp\/v2\/posts\/2542\/revisions\/2544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-design-agency.com\/en\/wp-json\/wp\/v2\/media\/2543"}],"wp:attachment":[{"href":"https:\/\/smart-design-agency.com\/en\/wp-json\/wp\/v2\/media?parent=2542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart-design-agency.com\/en\/wp-json\/wp\/v2\/categories?post=2542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart-design-agency.com\/en\/wp-json\/wp\/v2\/tags?post=2542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}