About us

SMART DESIGN

In a few words

What distinguishes our agency is the fact that it combines, within the same ecosystem, all Web and Communication professions: website creation, referencing, hosting, maintenance, E-Mailing, E-Learning, but also motion design, video, creation of logos and graphic charters as well as the creation and printing of all communication media. Thus, thanks to our internal skills, our partners and our suppliers, we can offer you a global service and a single point of contact for all your Web and Communication projects. Much more than a one-off service provider, we offer you strategic and technical support over the long term as well as an action plan adapted to the context, constraints and ambitions of your company.
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SMART DESIGN

Strengths

  • Philosophy
    We believe that creativity, common sense, intuition and imagination are essential qualities for optimal communication. Design a communication campaign that sets you apart.
  • Creativity
    Ingenuity is both the condition and the driving force of our success. We distinguish ourselves by our professionalism, efficiency and creativity, applied with dynamism and relevance.
  • Quality
    We owe our clients a high quality of service, which translates into: professionalism, punctuality, preparation, listening, advice. Support and presence after each service.
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Customer request

Our clients come from all over Canada and Switzerland, many from abroad (Europe - America - Africa). We owe our success mainly to our passion in all fields, the implementation and the support of our customers in each project.
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Video Marketing Quebec

There are many new trends in marketing today. Marketing can be done through traditional means, such as a print ad or television commercial, but it's also possible to market using other methods, like online video marketing. In this article, you will read about an innovative form of marketing that is gaining popularity - video marketing.

Introduction

Video marketing is becoming increasingly popular in Quebec. According to a study by eMarketer, video will account for almost one-third of all online advertising spending in Canada this year. This presents an excellent opportunity for businesses in Quebec to take advantage of video marketing. Here are some tips on how to get started with video marketing in Quebec: 1. Choose the right platform. There are a number of different video platforms available, but choosing the right one is important. YouTube is a popular option because it's free and has a wide audience. Alternatively, business might choose to use an app like Instagram or Facebook Live to create videos. 2. Build your brand around video content. Your video content should be strategic and focus on building your brand rather than just promoting your product or service. This will help you stand out from the competition and attract new customers. 3. Be creative with your videos. You don't have to stick to traditional marketing tactics when creating your videos - you can be as creative as you want! Experiment with different camera angles, sound effects and editing techniques to come up with unique and interesting videos that will attract attention from potential customers. 4. Monitor results regularly. It's important to track how your videos are performing so you can see if they're achieving the goals you set for them (and so you can make changes if necessary). This information can also be used to measure the success of your overall

Why Video Marketing?

Video marketing is one of the most effective ways to connect with your target audience and drive conversions. It's also a great way to build brand awareness, attract new customers, and increase engagement. When you create video content, you can explain complex ideas in a way that is easy to understand. You can also create entertaining videos that encourage people to take action. In fact, studies have shown that video has the ability to generate more leads than any other type of content. Video marketing is also cost-effective. You can produce high-quality videos without spending a lot of money. And you can distribute your videos across multiple channels, including social media and email campaigns.

Types of Video Marketing

Video marketing is one of the most popular types of marketing because it engages consumers on an emotional level. Video marketing can be used to create a relationship with your customers and build trust. It can also help you to understand your customer's needs and motivates them to buy from you. There are several different types of video marketing that you can use to reach your target audience. You can use video ads, video content, or video reviews to attract new customers. Video ads are one of the most popular forms of video marketing. They are short videos that are displayed on websites or on social media networks. They typically feature a product or a company's logo and are designed to capture the attention of consumers. Video content is another type of video that you can use to market your business. This type of video is usually longer than an ad and features expert advice or insights about a certain topic. It can be used to promote your website, product, or service in a more personal way. Video reviews are yet another type of video that you can use to market your business. This type of video is often similar in format to a blog post but is aimed at providing consumers with impartial information about a product or service.

What is a Strategy?

A strategy is a plan of action or approach to achieving a desired outcome. A video marketing strategy should be designed with the following objectives in mind: 1) To reach and engage potential customers through your video content. 2) To create a memorable experience for viewers that will lead them to take action, such as signing up for your email list or purchasing your product or service. 3) To generate leads and build your brand awareness. 4) To increase website traffic and conversions. 5) To achieve long-term success by continuing to produce high-quality, engaging video content that resonates with your target audience. 6) To track results and make adjustments as needed. 7) To maintain consistency across all your videos so that viewers can easily identify and connect with you across all of your channels. 8) To measure the effectiveness of your videos and make necessary changes accordingly. 9) To continue expanding your reach by creating more compelling content that appeals to different audiences.

Planning your strategy

Video marketing is a great way to get your message out there and connect with potential customers. However, it's important to have a plan in place if you want to achieve success. Here are some tips for planning your video marketing strategy: 1. Choose the right platform. There are many different platforms available for video marketing, but each has its own advantages and disadvantages. Some popular platforms include YouTube, Instagram, and Facebook. 2. Choose the right content. Your video content should be relevant to your target audience and promotable across various channels. Make sure to research which topics are popular among your target audience and focus on those when creating your videos. 3. Create engaging videos. It's important to keep your videos interesting and engaging so that viewers will stick around long enough to learn about your product or service. Try using humor, visuals, and sound effects to draw in viewers. 4. Plan ahead. Always create a plan for how you'll promote your videos and make sure you're prepared for any unexpected challenges that may arise along the way. Scheduling regular social media updates is also a good idea so that followers know what's new with your brand.

Execution of your strategy

Video marketing has become an important part of a company's marketing strategy. With so many people watching videos online, it's no wonder that video is becoming such a popular form of advertising. There are a few things to keep in mind when creating your video marketing strategy: -First and foremost, make sure your video is effective. Make sure your message is clear and the video itself is entertaining. -Choose the right platform. YouTube, Instagram, Facebook, and Twitter are all great platforms for video marketing. -Plan your content wisely. Make sure to create enough content for each platform so that you're not repeating yourself. -Make use of social media advertising tools like retargeting and ad targeting. This will help you reach your target audience more efficiently.