L’impact de l’IA sur le marketing digital : les dernières avancées L’intelligence artificielle (IA) transforme rapidement le paysage du marketing digital, offrant de nouvelles opportunités et défis pour les entreprises. Dans cet article, nous allons explorer les dernières avancées de l’IA et leur impact sur le marketing digital. 1. Personnalisation avancée Analyse des données : L’IA permet d’analyser de grandes quantités […]
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Marketing
Best digital marketing conferences held in 2024
Digital marketing conferences are a great way to learn, exchange ideas and network with other industry professionals. Here is a selection of the best digital marketing conferences not to be missed in 2024.
Google Ads revises its rates: how this will affect your marketing budget
Google recently announced a review of its rates, raising questions about the impact of these changes on companies' marketing budgets.
Video marketing for companies in social media
Since its creation in 2004 by Mark Zuckerberg, Facebook has become one of the world's largest social networks, with over 2.7 billion monthly active users by 2021. Initially designed to connect users with each other, Facebook has rapidly become a major marketing tool, thanks to its many features, including [...].
Digital marketing trends to watch in 2024
The latest digital marketing trends to watch out for in 2024 With the digital landscape changing so rapidly, it's essential for businesses to stay on top of the latest digital marketing trends. 1 - The integration of Artificial Intelligence (AI) According to a recent survey, 92 % of those questioned believe that the integration of AI into [...].
The Digital Market Act came into force on 6 March 2024
This new legislation aims to regulate the power of large digital platforms and protect consumers and small businesses.
LinkedIn tops one billion users
LinkedIn crosses the billion user mark by launching into generative AI This is the news that is causing a sensation in the world of online professional networks! LinkedIn, the undisputed giant of the professional sphere, has passed the magisterial milestone of one billion users. To celebrate this major achievement, the leading professional social network has announced [...]
Google launches Demand Gen: a new AI-powered advertising tool
to all advertisers and marketers discover Demand Gen, Google's new AI-powered advertising tool for optimising your online ads.
Meta shifts gears: Are AI and reels tomorrow's priority?
In an unexpected turn of events, Meta, the parent company of Facebook, WhatsApp and Instagram, appears to be reshuffling its priorities. Recent developments suggest that Meta is set to prioritise artificial intelligence (AI) and reels, a popular feature on its platforms. This strategic decision has led companies to question the [...]
Partnership between Google and TikTok paves the way for the most advanced video search experience
Find out more about Google's search partnership with TikTok, and how it promises to improve the search experience for TikTok users. Explore the benefits of this alliance and the implications for the future of online search.
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