11 December 2024
Google launches a new AI-powered advertising tool: Demand Gen
Technology giant Google continues to push the boundaries of innovation with the launch of its new artificial intelligence (AI)-powered advertising tool: Demand Gen. This new technology promises to revolutionise the world of online advertising by enabling advertisers to target their audience much more precisely.
With this new tool, Google aims to offer marketers an easy-to-use and effective solution for maximising their advertising campaigns. AI is capable of processing large quantities of data in real time, enabling Demand Gen to generate valuable insights for advertisers.
One of the key benefits of Demand Gen is its ability to analyse user behaviour, using data such as searches performed, websites visited and online purchases. This allows AI to predict user preferences and needs, enabling advertisers to display ads that are relevant to each individual.
By using the tool, marketing professionals can personalise their advertising to reach specific audiences, thereby increasing the likelihood of conversion. This more targeted approach to online advertising can also increase the return on investment of advertising campaigns.
As far as data confidentiality is concerned, Google guarantees that users' personal information will be handled securely and with respect for their privacy. Advertisers will only have access to aggregated and anonymous data, ensuring that sensitive information is protected.
The launch of Demand Gen is an important step for Google in its ongoing quest to improve its products and services. Through the use of artificial intelligence, Google hopes to offer advertisers a more effective advertising solution, while improving the user experience.
The Demand Gen tool is already available to advertisers and can be integrated into existing advertising campaigns. Initial feedback from users seems promising, and it will be interesting to see how this tool develops over the coming months.
In conclusion, Google is launching Demand Gen, a new AI-powered advertising tool. This technology enables advertisers to target their audience more precisely, using data and insights generated by artificial intelligence. With this innovation, Google continues to position itself as a leader in the online advertising industry, offering marketers a powerful solution for maximising their advertising campaigns.
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