In this digital age, Quebecers are increasingly turning to social networks to get their news fix. A new study reveals that Quebecers' trust in social media has risen significantly in recent years, with an increase of more than 30 % compared to 2015.
Facebook remains the social media platform most used by Quebecers to access news. However, YouTube, Twitter and Tiktok have seen strong growth in recent years and have won the trust of Quebec consumers.
Despite some controversy over the veracity of information, social networks are seen as a credible and reliable source by a large proportion of the Quebec population. French-speaking Canadians have up to 60 % of confidence in information posted on social networks.
If this trend continues, traditional media will have to rethink their strategy to adapt to the new online media environment. Quebec internet users continue to seek information sources on social networks rather than on traditional news sites.
This also raises the issue of verifying information on social networks, as French-speaking Canadians place their trust in non-professional sources. Social media companies therefore need to be vigilant and put in place fact-checking mechanisms to ensure the credibility of their content.
In short, social media continue to play an increasingly important role in the news consumption habits of Quebecers. It is therefore in the interests of traditional companies to adapt to meet the needs of their digital audience and ensure that they receive reliable, high-quality information.