7 March 2024
What you need to know:
Google Analytics is an essential tool for any website owner. It provides invaluable information about visitor behaviour, traffic sources, conversion rates, and so on. That's why Google's launch of a new version of its analytics platform - Google Analytics 4 (GA4) - is great news.
The new version brings a host of new features and enhancements, including machine learning, user-centric metrics and cross-device tracking. In this blog post, we'll explore some of the key new features and benefits of GA4, as well as what you need to do to upgrade to the new platform.
What's new in GA4?
What are the advantages of GA4?
- Froms user-centred measures : AG4 focuses on measuring user behaviour, rather than interactions between sessions. This helps you understand how users interact with your site across devices and channels, enabling you to offer more personalised experiences.
– Improved machine learning : GA4 includes new machine learning models that help you predict future behaviour, identify high-value customers, optimise offers and budgets, and provide better attribution modelling.
– Cross-device tracking : With the rise of mobile and multi-device usage, it is becoming increasingly important to track individual users across devices. GA4 uses a new user identification format that enables cross-device tracking without relying on cookies.
– Event-based monitoring : With GA4, events are the main way of tracking user interactions on your site. This means that you will need to update your tracking code to use event-based tracking rather than traditional page views.
- Better data accuracy: GA4's user-centric metrics, cross-device tracking and machine learning capabilities all contribute to more accurate data measurement and insight.
- More personalised experiences: Thanks to GA4's focus on user behaviour and machine learning models, you can offer your users more personalised experiences based on their preferences and behaviour.
- More advanced attribution modelling: GA4's machine learning models enable more advanced attribution modelling, so you can better understand the impact of your marketing channels on user behaviour and conversion rates.
What are the deadlines for switching to GA4?
What do I need to do to switch to GA4?
Google Analytics 4 will therefore be our new user data analysis tool from July 2023 for users of the standard version of Google Analytics and from October 2023 for users of the 360 version. So it's important to get started with this transition.
One detail that should encourage you to take the plunge sooner rather than later is the fact that the two versions of Google Analytics are not compatible. You need to create a new property, which means that your data history will be missing when you start up the new version.
To switch to GA4, you need to create a new GA4 property in your Google Analytics account. You can then install the GA4 tracking code on your site, update your tracking tags and configure all the necessary settings. You'll also need to update custom reports, dashboards and other integrations to work with the new version.
Finally, it's worth noting that the GA4 user interface is different to that of the current version of Google Analytics, so you'll need to take the time to familiarise yourself with the new tools and features.
In conclusion
The release of GA4 represents a significant step forward in website analytics, offering new opportunities for personalised experiences and more accurate metrics. As with any major platform upgrade, it's essential to start planning and preparing for the transition now, so that you can continue to benefit from Google Analytics insights and data. With the right approach and mindset, the transition to GA4 can be a smooth and efficient process that brings substantial benefits to your online business.
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