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In an unexpected turn of events, Meta, the parent company of Facebook, WhatsApp and Instagram, appears to be reshuffling its priorities. Recent developments suggest that Meta is set to prioritise artificial intelligence (AI) and reels, a popular feature on its platforms. This strategic decision has led companies to question the [...]
With Google's useful content update on the horizon, it's essential to proactively adapt your website and your content strategy.
Learn the best practices and strategies for maximising the effectiveness of your advertising campaigns on this popular messaging platform.
With the rise of mobile commerce, mobile applications and social networks, businesses are harnessing the power of mobile technologies to reach consumers in new and innovative ways.
Artificial Intelligence (AI) has become a key technology in many fields, including marketing. Thanks to its data collection, processing and predictive capabilities, AI can significantly improve the customer experience and help companies anticipate future trends.
The number of social network users has risen considerably (+3.7 1TP3Q in one year) to reach 4.88 billion.
Online video marketing has become a real trend in the digital world, offering companies a powerful way of capturing the attention of their target audience.
Brussels has announced that it has adopted a new legal framework to allow the transfer of personal data from the EU to the United States, which is crucial for the digital economy.
There are different types of mobile application: native applications, hybrid applications and web applications. Each type of application has its advantages and disadvantages, depending on the needs of the business.
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