In a message posted on his Telegram channel, Pavel Durov announces the imminent roll-out of Stories on his messaging service. Scheduled for release in July, the application's new feature, which focuses on the security of exchanges, is based on the concept popularised by Snapchat and subsequently adopted by Instagram: the sharing of ephemeral photos and videos.

In his press release, Telegram's CEO recalls that he was "initially opposed to the idea of implementing a feature that was already available everywhere", but justifies his choice by the growing demand from users for a feature equivalent to what Instagram offers. "Telegram wouldn't be Telegram if we didn't listen to our users and if we didn't innovate on existing formats", he argues.

Coincidentally, Instagram recently launched distribution channels for content creators, a format that is strangely reminiscent of Telegram's proposal, and one that WhatsApp has also positioned itself around. The battle between messaging services is in full swing, with each taking inspiration from the others to launch new features. But by continuing to copy each other, don't the platforms risk losing their identity?