Over the years and through research, studies have proven that video marketing is one of the best aspects of business, and one that has taken on significant proportions since 2021 with the competitive market. Thanks to this research, statistics have shown that for a company to easily establish itself and become known throughout the world, it must [...]

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In the context of the Internet, search engine optimisation (SEO) involves improving the positioning and visibility of a site in the results pages of search engines or directories. There are two distinct but complementary strategies involved in web referencing: natural (or organic) referencing and paid referencing (or sponsored links). The objectives [...]

What is a mobile application? In simple terms, a mobile application is software that you can download and install easily on your smartphone, just as you do with any software on your laptop. So it's a bit like a website for mobile users, but functionally it's defined as software. An application can be [...]

What is a domain name and why choose it carefully? A domain name is the equivalent of a postal address, but on the web. Choose it carefully, to help your visitors find you more easily online. A good domain name enhances the credibility of your brand and attests to the professionalism of your [...]

What is a visual identity? Apart from the quality of your work, of course, it's what stays in people's heads, sometimes without them even realising it. From your logo to your corporate stationery (business cards, letterheads, envelopes, advertising banners, etc.), your image needs to be unique, and people need to know about it.